Chídr is a Multidisciplinary
Design Studio led by
Chí Zhāng, a Designer and
Behavioural Design Researcher.
At Chídr, we focus on
Transforming Human-Brand
Relationships and
Everyday Experiences.
Chídr is a
Multidisciplinary
Design Studio
led by Chí Zhāng,
a Designer
and Behavioural
Design Researcher.
At Chídr,
we focus on
Transforming
Human-Brand
Relationships
and Everyday
Experiences.
We specialise in
crafting
Brand Designs
to Connect,
Product Designs
to Delight,
and Visual Designs
to Engage.
We specialise in
crafting
Brand Designs
to Connect,
Product Designs
to Delight,
and Visual Designs
to Engage.
Brand Identity & Communication
Visual Identity & Guidelines
Linguistic Identity & Messaging
Brand Positioning & Visioning Strategy
Brand Communication & Marketing Strategy
The ultimate purpose of brand design is to shape
and enhance the human-brand relationship.
At Chídr, we strategically position and craft
brands' posture and voice to align with
audience expectations, inspiring trust, emotional
connections and customer choice.
Brand
Identity & Communication
• Visual Identity & Guidelines
• Linguistic Identity & Narrative
• Brand Positioning & Visioning Strategy
• Brand Communication & Marketing Strategy
Product Innovation & Experience
Product Solution
Product Appearance
New Product Development
Interaction & Experience Solution
Good products solve problems and
make meaningful impacts on everyday life.
We use market and user research to inform industrial
and service design, produce competitive and
innovative products, solutions and modern-romantic
design language, delighting everyday experiences
Product
Innovation & Experience
• Product Solution
• Product Appearance
• New Product Development
• Interaction & Experience Solution
Visual & Packaging
Visual Direction
Print & Packaging
Website
Spatial & Exhibition
Our expertise in visual, spatial
and packaging design
leverages creativity to intrigue, engage
and spark compelling conversations,
helping brands stand out and
amplify their impact.
Visual
& Packaging
• Visual Direction
• Print & Packaging
• Website
• Spatial & Exhibition
We employ a
Research-Driven Approach
to create Remarkable
Design Innovations,
Competitive Strategies,
and Delightful
Human Experiences
that Brighten Everyday Life
and Empower
Organisations and Businesses
to Outcompete and Foster
Customer Connections.
We employ a
Research-Driven
Approach to
create Remarkable
Design Innovations,
Competitive
Strategies,
and Delightful
Human Experiences
that Brighten
Everyday Life
and Empower
Organisations
and Businesses
to Outcompete
and Foster
Customer
Connections.
01.
Methods
• Commercial Data and Trends Analysis
• User Behaviour, Interaction and Experience Research
• Modelling and Comparative Analysis
• Ethnographical Identity and Lifestyle Studies
02.
Insights
• Examine Design Problems
• Evaluate Market Trends and Identify Opportunities
to Stand Out in a Competitive Landscape
• Understand User Needs and Expectations
03.
Design
• Define Outcompeting Identities and Products
• Generate Strategies to Engage and Transform
• Craft Captivating and Resonant Design Languages
• Innovate Problem-Solving Solutions and Experiences
Chídr is a strategic multidisciplinary design studio founded by Chí Zhāng, a creative designer, behavioural design researcher, and award-winning patent holder. With broad experience across design fields, Chí continues to innovate through a unique blend of research and strategic approach at Chídr.
Chí's early exposure to creative design and arts propelled his career ahead of peers. He began as a design assistant on graphic and exhibition projects during his early student years, later transitioned back to industrial designer role at a design agency.
During his pursuit of Master's degree in Sustainable Design in Brighton, Chí delved into design research focused on 'Design for Behaviour Change.' This initiative aimed to examine sustainability challenges and promote behaviour change through a systemic approach integrating behavioural design, systemic design, psychology and behavioural economics.
His expertise and works have garnered recognition from esteemed creative agencies including:
Layer
("impressed," "we think you've displayed some great skills… and good thinking and process…");
Matter
("stand out from the crowed");
Makers Department
("your portfolio looks great");
Morrama
("I like your portfolio");
and Studio Wood
("your works was very qualitative").
In November 2022, Chí established Chídr Design Studio, deprived from 'Chí-Design-Research', reflecting his design innovation approach. Integrating commercial analysis, user insights, design & research, and strategy development, Chí continues to craft competitive brand identities, consumer products, and delightful human experiences to all.
