Chídr is a
Multidisciplinary
Design Studio
focusing on

Human-Brand
Relationships
and Everyday
Experiences

Through a
Research-Led
Approach,
We Analyse,

Innovate,
and Empower
Businesses
to Outcompete

Chídr is a multidisciplinary design studio focused on transforming human-brand relationships and everyday experiences. Our work leverages strategy and innovative design, earning features on global creative platforms such as DIELINE, Pentawards and Behance.

We take a research-led approach, using market analysis and user research to uncover trends, consumer preferences, demands and challenges. By understanding brand competition and consumer insights, we develop strategies that help brands stand out, build trust and foster emotional connections. Our distinctive blend of modern romanticism and creative solutions transforms user experiences, bringing delight to everyday life.

Chídr is founded by Chí Zhāng, an award-winning designer, PhD candidate and behavioural design researcher. Chí has years of experience in industrial, visual and exhibition design within agencies, worked on projects for nationally recognised corporations. We collaborate with SMEs and start-ups on branding, packaging, and product design projects. Share your brief with us and let’s start an exciting project.

Brand Identity & Communication

Visual Identity & Guidelines
Tone & Linguistic Design
Brand Positioning
Activation & Marketing Strategy

Brand design is about shaping and strengthening people-brand connections. We strategically define a brand’s identity, posture and voice, ensuring it communicates in ways that resonate with customer preferences and expectations, building trust and driving choice.

Product Innovation & Experience

Product Innovation
Product Appearance
New Product Development
Interaction & Experience

Good products solve problems and make a meaningful impact on everyday life. We use research methods to study user lifestyles, needs and behaviours, and create insight-informed industrial and service products with a touch of modernity and romanticism.

Visual & Packaging

Creative Direction
Print & Packaging
Website & Exhibition

Our expertise in visual and packaging design leverages creativity to intrigue, engage, and empower businesses to stand out and spark conversations, accelerating business growth.